Brand Guidelines Template (Free)

Use this structure to keep your startup brand consistent across website, product UI, social assets, and sales materials.

1. Logo System

• Primary logo and icon mark
• Monochrome and dark-background variants
• Minimum size and clear-space rules
• Logo misuse examples

2. Color Tokens

• Primary, secondary, accent, and neutral scale
• Semantic colors: success, warning, error
• Accessible contrast pairs (WCAG AA)

3. Typography Rules

• Heading and body font families
• Type scale from caption to hero
• Weight and line-height standards

4. Voice and Messaging

• Mission and value pillars
• Tone of voice examples
• Approved tagline options