Pulse

Pulse

Your strongest self, one rep at a time.

#FF2D55
#FF702D
#FFFFFF
#1D1617
Vibrant & Energetic
Brand Guidelines

Your complete brand book

8 editorial pages - strategy, positioning, logo system, color, type, and applications. Every page synced to your brand.

Tap any page to zoom in and read it full-size.

01 · Brand Cover

02 · Table of Contents

03 · Brand Strategy

04 · Strategic Positioning

05 · Brand Applications

1,204 likes
pulsePulse is here. #brand
124
Posts
14.2k
Followers
342
Following
Pulse
Product/Service
Your strongest self, one rep at a time.
link.bio/pulse

Digital First

Optimized for high-engagement social platforms - consistent and recognizable across detailed feeds and rapid-scroll contexts.

06 · Social Presence

07 · Brand in the Wild

08 · Launch Ready Assets

Brand System

Your Color System

Every color, every format. Click any value to copy.

Brand Primary

HEX ·
RGB ·
HSL ·
TW ·

Brand Accent

HEX ·
RGB ·
HSL ·
TW ·

Background

HEX ·
RGB ·
HSL ·
TW ·

Surface

HEX ·
RGB ·
HSL ·
TW ·

Foreground

HEX ·
RGB ·
HSL ·
TW ·

Muted

HEX ·
RGB ·
HSL ·
TW ·

Primary Shade Scale (50 → 950)

Brand System

Your Typography

The two typefaces that carry your brand - shown with weights, glyphs, and a working scale.

Heading Typeface
Headings · DisplayOutfit

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 & ?!

ThinPulse

LightPulse

RegularPulse

MediumPulse

BoldPulse

BlackPulse

Body Typeface
Body · TextDM Sans

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 & ?!

Pulse gives founders a complete brand identity - built around your positioning and ready to ship into your product.

Type Scale
H148px · Heading

Pulse

H236px · Heading

Your strongest self, one rep at…

H324px · Heading

Built to stand out

H420px · Heading

A complete identity system

Body16px · Body

Pulse ships a full brand system - logo, colors, type, and code.

Caption12px · Body

© 2026 Pulse

Applications

Ready-to-use assets

Live-rendered brand applications. Export any as PNG.

Business Card
Pulse

Founder & CEO

hello@pulse.com · pulse.com

Social Header (3:1)

Pulse

Your strongest self, one rep at a time.

Profile Avatars
OG Image (1.9:1)

Pulse

Your strongest self, one rep at a time.

Art Direction

Brand Posters

Twelve on-brand layouts generated from your identity - no captions baked in, so each is ready to post. Shuffle for a fresh set, export any as PNG.

Poster 6 / 12
MISSION STATEMENT
Accountability Built In
PulseEDITION V.05
Poster 7 / 12
BAUHAUS CONCEPT // 06Energetic, Motivating, Real

Pulse

Your strongest self, one rep at a time.

STRUCTURAL INTEGRITY100% ALIGNED
Poster 8 / 12
MEASURE: X=324px Y=432px
TECH SCHEMATICSYS_V.07

Pulse

PARAMETER // MONOGRAM SHAPE
PRIMARY COLOR:#FF2D55
HEADING FONT:Outfit
BODY FONT:DM Sans
GLYPH ARCHITECTURE MATRIXPRINTED IN INDIA
Applications

How your site could look

A starter layout using your exact brand system.

Website Mockup
pulse.com
Pulse
ProductPricingAboutGet Started

Your strongest self, one rep at a time.

Pulse gives you everything you need to launch with a brand that looks like it cost $10k.

Start free →

Feature 1

Clean, on-brand, and ready to ship.

Feature 2

Clean, on-brand, and ready to ship.

Feature 3

Clean, on-brand, and ready to ship.

© 2026 Pulse · pulse.com
Applications

Brand board

A cohesive one-page editorial brand board summarizing your visual identity.

Brand Identity System
Pulse
Your strongest self, one rep at a time.
Pulse builds personalized workout and nutrition plans that adapt to your progress and keep you accountable.
Pulse
Launch
Your strongest self, one rep at a time.
91Brand score
ReadySystem status
Logo System
Primary lockups, icon mark, dark/light usage, and small-size preview.
Primary logo
Pulse
On dark
Icon mark
Wordmark
Pulse
Favicon
Color System
Core roles with export-ready hex values.
Primary
#FF2D55
Accent
#FF9500
Surface
#FAFAFA
Text
#111111
Muted
#666666
Highlight
#f391a3
Background#FFFFFF
Dark#0A0A0A
Panel#121212
Light#FFFFFF
Typography
Aa
Brand type
Heading: Outfit
Body: DM Sans
Button label
H164 / 1.0
H236 / 1.1
Body18 / 1.45
Caption12 / mono
Visual Language
Consistency / Encouragement / Progress
Pattern, gradient, icon style, and motif cues for consistent brand expression.
Web Preview
Pulse
Your strongest self, one rep at a time.
Conversion7.8%
Audience18k
StatusLive
Social Kit
@pulse
Brand Applications
Landing page
Dashboard card
App icon
Code tokens
Voice
Brand personality
ConsistencyEncouragementProgress
"Your strongest self, one rep at a time."
Hyped but honest • a coach who pushes you and never fakes it.
Code Assets

Copy & paste into your project

Drop these into any codebase instantly.

tailwind.config.js
/** Pulse - Tailwind tokens */
module.exports = {
  theme: {
    extend: {
      colors: {
        brand: {
          DEFAULT: '#FF2D55',
          accent: '#ff702d',
        '50': '#fcf3f4',
        '100': '#f9e7ea',
        '200': '#f8bfc9',
        '300': '#f391a3',
        '400': '#ff4769',
        '500': '#ff2e54',
        '600': '#fa002e',
        '700': '#c70024',
        '800': '#94001b',
        '900': '#6b0014',
        '950': '#4d000e',
        },
      },
      fontFamily: {
        heading: ['Outfit', 'sans-serif'],
        body: ['DM Sans', 'sans-serif'],
      },
    },
  },
};